【英国】商家营销工具分析

中文版​

❓想了解使用自营销工具后成交的销售量嘛❓​

❓想了解不同营销工具带来的销量差异吗❓​

❓想看到创建不同的营销工具活动后，成交转化效果和ROI嘛❓​

商家后台的数据罗盘全新上线商家营销工具分析模块，帮助商家直观了解商品折扣/秒杀/优惠券/运费折扣/多件多折等不同营销工具给店铺带来的整体销量和成交排名，查看不同工具的ROI，并支持查看每次创建活动的效果，帮助商家分析最好用的营销工具，以及通过不同营销工具和活动的表现分析，优化营销工具的使用方式。​

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核心功能

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🌟🌟直观了解给店铺带来最多收益的营销工具​

营销分析展示店铺近期通过营销工具销售的成交金额/订单数/成交人数，商家可以通过营销工具排行，查看本周期内给店铺带来最多收益的营销工具以及它的成交金额。​

通过将营销工具的成交排名，和你使用不同营销工具的频率结合分析，定位带或效率最高的营销工具，优化后续的使用策略。​

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🌟🌟了解不同营销工具的折扣力度和收益率​

在了解不同营销工具的成交排名后，点击选择一个的营销工具，可以通过下方的指标了解不同营销工具的拉新（成交新客数），定位拉新能力更强的营销工具，帮助店铺获得更多新客。​

查看不同营销工具的平均折扣率和优惠金额，查看哪种营销工具的折扣率最大，判断营销优惠和它带来的成交/新客是否匹配。​

查看不同营销工具的ROI，找到给店铺带来的ROI最高的营销工具，加大推广和使用力度。​

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🌟🌟了解每个营销活动的进行状态和成交转化表现​

点击选择了某种营销工具后，下方营销列表中展示了该工具在此周期内的所有历史活动，以及正在进行中的活动状态，可分析哪次的活动带来的成交最高/ROI最高，收集并总结优秀活动营销的规律，例如：活动商品/活动时间/活动渠道，沉淀营销工具使用经验。​

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功能入口

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促销工具页面​

• 点击“view more”查看详细数据​

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数据罗盘- 营销工具分析​

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营销工具分析详细介绍

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营销工具数据概览​

• 数据概览指标：​

成交金额​

成交订单数​

成交人数​

• 每个指标右侧都展示了营销工具带来的销售额占店铺总销售情况的占比；​

• 指标下方展示该指标环比上一周期的上涨/下降幅度；​

营销工具成交排名​

• 展示商品折扣/秒杀/优惠券/运费折扣/多件多折等营销工具的成交金额排名​

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核心指标以及趋势​

• 可在【1】中选择其中一种营销工具，下方展示该营销工具的核心指标以及指标的数据变化趋势；​

• 核心指标：​

成交金额​

成交订单数​

成交人数​

成交件数​

成交新客数​

客单价​

优惠金额​

平均折扣率：优惠金额/未使用优惠时订单金额；​

ROI：成交金额/优惠金额​

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营销活动列表​

• 在【1】中选择一种营销工具，下方的营销列表中，展示本周期内所有创建的营销活动及其表现；​

• 状态选择：可根据不同状态筛选正在进行中/即将开始/失效/过期，不同状态的营销活动：​

Ongoing​

Upcoming​

Deactivated​

Expired​

• 活动类型选择，根据不同类型活动筛选：​

• 对于商品折扣，可选择：​

• 固定价格活动；​

• 百分比折扣活动​

• 对于秒杀活动/多件多折，可以根据活动ID和名称进行搜索；​

• 对于运费折扣，可选择：​

• 免运费​

• 免部分运费​

• 对于优惠券，可选择：​

• 常规优惠券​

• 直播优惠券​

• 营销活动的核心指标：​

• C_O：商品点击-商品下单转化率​

平均订单价值AOV：平均每个订单的成交金额​

笔单件：每笔订单中平均包含的商品件数​

成交金额​

成交订单数​

成交人数​

成交件数​

成交新客数​

客单价​

优惠金额​

平均折扣率：优惠金额/未使用优惠时订单金额​

ROI：成交金额/优惠金额​

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English Version

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❓Would you like to know the sales achieved after using self-promotion tools?❓​

❓Would you like to learn about the differences in sales generated by different promotion tools?❓​

❓Would you like to see the conversion rates and ROI after creating different promotion tool campaigns?❓​

The Seller Center’s Data Compass has launched a new Seller Promotion Tools Analysis module to help sellers gain an intuitive understanding of the overall sales and transaction rankings generated by different promotion tools such as product discounts, flash sales, vouchers, shipping discounts, and flexi-combo. Sellers can view the ROI of different tools and analyze the effectiveness of each campaign they create, helping them identify the most effective promotion tools and optimize their use through performance analysis of various promotion tools and campaigns.​

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Core features

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A quick look at the promotion tools that bring the most revenue to your store​

Promotion analysis displays the recent sales amount/number of orders/number of transactions generated by promotion tools for the store. Sellers can use the promotion tool rankings to check the promotion tools that have generated the most revenue for the store during the current period, as well as their sales amounts.​

By combining the conversion ranking of promotion tools with the frequency of your use of different promotion tools, you can identify the most effective promotion tools and optimize your subsequent usage strategy.​

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Get to know the discount rates and returns of different promotion tools​

After familiarizing yourself with the conversion rankings of different promotion tools, click to select one. You can use the metrics below to understand the customer acquisition capabilities (number of new customers acquired) of different promotion tools, identify those with stronger customer acquisition capabilities, and help your store attract more new customers.​

Check the average discount rates and promotional amounts for different promotion tools, see which promotion tool has the highest discount rate, and determine whether the promotion discounts and the resulting transactions/new customers are a good match.​

Check the ROI of different promotion tools, find the promotion tools that bring the highest ROI to your store, and increase their promotion and usage.​

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Get insights into the progress and conversion performance of each promotion​

After clicking to select a promotion tool, the promotion list below displays all historical activities for the tool during the current cycle, as well as the status of ongoing activities. This allows you to analyze which activities generated the highest transactions/ROI, collect and summarize the patterns of successful promotional activities, such as promotional products, promotional timing, and promotional channels, and accumulate experience in using promotion tools.​

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How to access

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Promotion tool page​

Click “view more” to see detailed data​

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Data Compass – Promotion Tool Analysis​

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Detailed introduction to promotion tool analysis

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Promotion tool data overview​

• Data overview indicator:​

Transaction amount​

Number of orders completed​

Number of people who completed orders​

• The percentage of sales generated by promotion tools relative to total store sales is displayed to the right of each indicator;​

• Below the indicator shows the MoM increase/decrease in the indicator compared to the previous period;​

Promotion tool transaction ranking​

Ranking of transaction amounts for promotion tools such as product discounts, flash sales, vouchers, shipping discounts, and flexi-combo​

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Core indicators and trends​

• You can select one of the promotion tools in [1], and the core indicators of the promotion tool and the data trend of the indicators will be displayed below.​

• Core indicator:​

Transaction amount​

Number of orders completed​

Number of people who completed orders​

Number of items sold​

Number of new customers who completed orders​

Average order value​

Discount amount​

Average discount rate: Discount amount/Order amount without discount;​

ROI: Transaction amount/Discount amount​

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Campaign list​

• Select a promotion tool in [1], and the promotion list below will display all promotional campaigns created during the current period and their performance;​

• Status selection: You can filter ongoing/upcoming/deactivated/expired promotional campaigns based on different statuses:​

Ongoing​

Upcoming​

Deactivated​

Expired​

For promotion type selection, filter according to different promotion types:​

For product discounts, you can choose:​

Fixed price promotion;​

Percentage discount promotion​

For flash sales/flexi-combo, you can search by event ID and name;​

For shipping discounts, you can choose:​

Free shipping​

Partially free shipping​

For vouchers, you can choose:​

Regular vouchers​

Live vouchers​

Core indicators of promotions​

• C_O: Product clicks – Product order conversion rate​

Average Order Value (AOV): The average transaction amount per order;​

Average Number of Items per Order: The average number of items included in each order​

Transaction amount​

Number of orders completed​

Number of people who completed orders​

Number of items sold​

Number of new customers who completed orders​

Average order value​

Discount amount​

Average discount rate: Discount amount/Order amount without discount​

ROI: Transaction amount/Discount amount​