💍东南亚配饰珠宝选品指南2024​

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东南亚跨境配饰珠宝！！

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此文档为大家持续更新东南亚配饰珠宝行业的时尚趋势，以下选品方向旨在为大家提供选品参考，快速洞察消费新需求，优化货盘定价，共同发家致富💴💴💴！！​

行业大盘洞察

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一级/二级类目划分

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一般我们说到“配饰珠宝”是指哪些类目呢？请查看下方子类目说明及图片展示。​

更多关于珠宝商品及衍生品上架要求请看：https://seller.tiktokglobalshop.com/university/essay?knowledge_id=6837854936893185&role=1&identity=1​

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一级类目​	一级类目（英文）​	二级类目​	二级类目（英文）​	主要三级类目​	图片说明​
官方名称：时尚配件​ 通俗称呼：平价珠宝/饰品/配饰​ ​	Fashion Accessories​	人造珠宝及配饰​ （饰品）​	Costume Jewelry & Accessories​	手链/戒指/项链/耳环/钥匙链​	​ ​ ​
​	​	眼镜​ ​	Eyewear​ ​	墨镜/框架眼镜​	​
​	​	手表及配饰​	Watches & Accessories​	男女表​	​
​	​	服装配饰​	Clothes Accessories​	帽子/腰带/胸针​	​
​	​	发饰​	Hair Accessories​	发夹/发带/发绳​	​ ​ ​
​	​	假发​	Hair Extensions & Wigs​	合成假发​	​
​	​	服装布料​	Dressmaking Fabrics​	牛仔布/蕾丝​	​
官方名称：珠宝商品及衍生品​ 通俗称呼：珠宝/贵重饰品​	Jewelry Accessories & Derivatives​	玉石​ （翡翠）​	Jade​	玉石吊坠/半成品玉石​	​
​	​	非天然水晶​ （人造水晶）​	Non-natural Crystal​	非天然水晶手链/装饰品​	​
​	​	天然水晶​	Natural Crystal​	天然水晶吊坠​	​
​	​	人造宝石​	Artificial Gemstones​	​	​
​	​	黄金​	Gold​	​	​
​	​	银​	Silver​	银戒指/银项链​	​
​	​	天然小众宝石​ （次等宝石）​	Semiprecious Stones​	​	​
​	​	铂金及克拉金​ （K金）​	Platinum & Carat Gold​	K金耳环​	​
​	​	珍珠​	Pearl​	​	​

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重点市场及机会点

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东南亚宏观市场情况

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*外部洞察，仅供参考。数据来源：World Bank 2023，Bain & Company 2023。​

“2023年，东南亚电商市场（含印尼）收入创下1139亿美元新高，电商销售额同比增长18.6%，远超全球电商平均增速8.9%。”​

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东南亚配饰珠宝洞察

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各站点消费者洞察

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泰国市场

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泰国市场

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平均客单：时尚配件$1~$6；珠宝商品及衍生品：$5~$50（*仅供参考）​

消费者群体：16-35岁，女性占比略高于男性，社媒行为活跃（*外部洞察，仅供参考）​

风格偏好：日韩ins风（饰品），Y2K女团风（饰品/发饰），欧美辣妹风​

类目偏好：墨镜，男士手表，项链，发夹​

商品打法：​

1. 主要依靠短视频爆款牵引货架场出单；​

2. 直播场，偏标品类如手表可尝试头达直播；非标饰品适合腰尾达人直播。​

高需求货盘类型​

时尚配件标品​

主流高需求货盘标品以墨镜和手表为主。​

女士墨镜货盘主要有细框架/无框架、可变色的欧美大镜片经典款，和复古粗框架猫眼/椭圆镜片潮流款；男士墨镜货盘主要强调功能性和运动感，防PV是主要卖点。​

手表货盘以男士手表为主，偏好商务运动风机械表，主要卖点是防水和大表盘。​

目前TikTok Shop在女士表款上机会较为丰富有较大空白，商家可重点挖掘简约、优雅风女表。​

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关键词​	一级类目​	二级类目​	三级类目​	图片展示​
（女士）细框架/（女士）无框/变色/UV防护​	Fashion Accessories​ ​	Eyewear​ ​	Sunglasses/​ Frames & Glasses​	​ ​ ​
椭圆镜片/猫眼镜片​ ​	Fashion Accessories​ ​	Eyewear​ ​	Sunglasses/​ Frames & Glasses​	​ ​ ​
机械表/防水/运动​ ​	Fashion Accessories​	Watches & Accessories​ ​	Men’s Watches​ ​	​ ​ ​

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时尚配件非标品​

主流高需求货盘非标品以饰品、发饰为主；可按照风格大致划分为欧美辣妹风、日韩ins风、Y2K女团风三类。​

目前TikTok Shop饰品在日韩ins风、Y2K女团风产品上供给较缺乏；TikTok Shop发饰在Y2K女团风产品上供给较缺乏，商家可重点关注类似产品。​

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风格​	关键词​	一级类目​	二级类目​	三级类目​	产品类型​	图片展示​
欧美辣妹风​ ​	金色/爱心/字母吊饰​ ​	Fashion Accessories​	Costume Jewelry & Accessories​	Rings/Necklaces/Bracelets & Bangles​	字母链​	​ ​ ​ ​ ​
​	沙滩元素/鲜艳颜色​	Fashion Accessories​	Hair Accessories​	Hair Clips & Hair Pins​	抓夹/边夹​	​ ​ ​ ​
日韩ins风​ ​	简约/韩风/银色/蝴蝶结/珍珠​	Fashion Accessories​ ​	Costume Jewelry & Accessories​	Rings/Necklaces/Bracelets & Bangles​	​	​ ​ ​ ​
​	优雅/水钻/珍珠/花朵元素/莫兰迪​	Fashion Accessories​	Hair Accessories​	Hair Clips & Hair Pins​	抓夹/鲨鱼夹​ ​	​ ​ ​ ​
Y2K女团风​	彩色串珠/多巴胺​	Fashion Accessories​	Costume Jewelry & Accessories​	Rings/Necklaces/Bracelets & Bangles​	串珠链​ ​	​ ​ ​ ​
​	彩色/蕾丝​	Fashion Accessories​ ​	Hair Accessories​	Hair Clips & Hair Pins/Headbands​	刘海夹/彩色头巾/三角巾​	​ ​ ​ ​

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珠宝商品及衍生品​

天然及非天然水晶需求最大。​

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关键词​	一级类目​	二级类目​	三级类目​	图片展示​
彩色非天然水晶​	Jewelry Accessories & Derivatives​	Non-natural Crystal​ ​	Non-natural Crystal Bracelets & Anklets​	​ ​ ​ ​

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货架+内容场营销方向 ​

关键词工具：https://seller.tiktokglobalshop.com/university/essay?knowledge_id=8978575923709698&role=1&course_type=1&from=search&identity=1​

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• ♨️货架场-热搜关键词​

（2024年6月）​

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热搜词​	翻译​	图片-建议商家自己去前台搜感悟​	一级类目​	二级类目​
แฮร์พีช​	海贼王​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชผมยาว​	长发桃红色头发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมผู้หญิง​	女士假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกหัวไก่​	鸡头假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผม​	假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชหางม้า​	海贼王马尾辫​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมผู้ชาย​	男士假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมหัวทุย​	头戴假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมผู้หญิงเนียนๆ​	光滑的女士假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิก​	假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
หน้าม้าปลอม​	假刘海​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชผมลอน​	桃红色卷发发型​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชผมแท้​	桃红色头发是正品。​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมยาว​	长假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
ผมปลอม​	假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
วิกผมสั้น​	短发假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชแบบสายคาดใส​	透明带子的桃红色发圈。​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชสายคาด​	桃色发带​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
ผมแฮร์พีช​	我头发是桃红色的。​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
แฮร์พีชผมยาวหนาๆ​	浓密的长发桃红色头发。​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
handmade lace​	手工花边​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
cornrows​	发辫​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
แผ่นหนังซ่อมเบาะ​	垫修复皮垫​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ဦးထုပ်​	帽子​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
หนังเทียม​	人造革​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ปาเต๊ะ​	奶酪​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ผ้าไหมแท้โบราณ​	真丝古董​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ไหมนุ่มคลาสสิค​	经典柔软丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ผ้าไหมแท้​	真丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ဦးထုပ်​	脱帽​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ผ้าไหมแท้สําเร็จรูป​	真丝成品​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
carbon fiber kain batik​	碳纤维卡恩蜡染​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
လီးတုအမျိုးမျိုး​	各种模仿​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
หนังซ่อมเบาะ​	皮革修复垫​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ပုဝါအရှည်​	毛巾长度​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ผ้าไหมลายหมี่คั่นไหมแท้ผ้าไหมมัดหมี่ทอมือกึ่โบราณ​	真丝分离器丝绸，手工编织的丝绸沉面。​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ပဝါအရှည်အလှ​	围巾长度美女​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
หนังซ่อมโซฟา​	沙发修复皮​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ผ้าไหมสุรินทร์แท้ทอมือ​	纯手工编织的苏林丝绸。​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
แผ่นแปะซ่อมโซฟา​	沙发修复贴​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
โบว์ชมพูนักเรียน บัว​	蝴蝶结粉色学生莲花​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกคาวบอยสีชมพู plyfon​	粉色牛仔帽plyfon​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
โบว์ชมพูนักเรียน พี่บัว​	蝴蝶结粉色学生布阿​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวก​	帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกเห็ดผู้หญิง​	女士蘑菇帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
แมส​	口罩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกแก๊ป​	帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
เข็มขัดผู้หญิง​	女士腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
โบว์ผูกนักเรียนสีชมพู​	粉色学生领结​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
เข็มขัดผู้ชาย​	男士腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
เข็มขัดซุปเปอร์ม้ากลับ​	腰带超马背​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
เข็มขัด​	腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกไม่มีคลื่น​	帽子没有波浪​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกโหนกระแสไม่มีคลื่น​	节点帽，电流没有波。​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกแฟชั่นผู้หญิง​	女士时尚帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
โบว์ผูกนักเรียนพี่บัว​	学生蝴蝶结领带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกคาวบอยplyfon​	plyfon牛仔帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หมวกคาวบอยเอวหวาน​	高腰牛仔帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
หน้ากากยักษ์ครึ่งหน้า​	半张脸的巨大面具。​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
เข็มตราสัญลักษณ์ 72 พรรษา​	72斋徽针​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
แว่นตากรองแสง​	滤光眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นสายตาสั้น​	近视眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่น​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตา​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นกรองแสง​	光滤镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตากันแดดผู้ชาย​	男士太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตากรองแสงกันแดด​	防晒滤光眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตากันแดด​	太阳眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
โฟโต้ 2แว่น​	2个眼镜的照片​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นสายตา​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตาแฟชั่น​	时尚眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
thermochromic pigment​	热致变色颜料​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตาสายตายาว​	远视眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นสายตายาว​	长眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นกันแดด​	墨镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นส้มกรอบส้ม​	橙色镜片​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตาเท่ๆ​	酷眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นตาแฟชั่นผู้หญิง​	女士时尚眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
แว่นถอดชินปาจิ​	眼镜拆了新帕奇​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
โฟโต้ 2 แว่น​	2个眼镜的照片​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
นาฬิกาข้อมือผู้ชาย​	男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกา​	手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือผู้หญิง​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือหญิง​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือ casio​	表壳手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือ​	手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
rolex cellini 18k yellow gold ราคา​	劳力士塞利尼18k黄金​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือของผู้ชาย​	男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกา omega​	欧米茄手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
casio fivem​	卡西奥五​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาฟรอมช่าง​	手表是机械师。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาผู้ชาย​	男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาผู้หญิง​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
rolex cellini 18k​	劳力士塞利尼18k​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาข้อมือชาย​	男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาใส่กับชุดนักเรียน​	手表和校服一起戴的。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
casio834​	casio834​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกา casio​	手表表壳​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกา casio ผู้หญิง​	表壳手表女士​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
นาฬิกาดิจิตอล​	数字手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
พวงกุญแจห้อยกระเป๋า​	挂包钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
สร้อยคอ​	项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจ​	钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจ crybaby​	爱哭鬼钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจต้าเซียงเจียว​	大祥角钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
สร้อยคอไม่ลอกไม่ดํา​	项链不会掉色也不会变黑。​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
สร้อยเชอร์รี่​	樱桃项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
ต่างหู​	耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจอเมซอน สีรุ้ง​	彩虹色亚马逊钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
สร้อยข้อมือ​	手链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
กําไลข้อมือ​	手链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
แหวน​	戒指​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
แหวนปราบมาร​	降魔戒指​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
สร้อย​	项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
ตุ๊กตาห้อยกระเป๋า​	娃娃挂包​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจหมีเนย butterbear​	黄油熊钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจ mikko​	钥匙扣mikko​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
กำไล​	手链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
crybaby พวงกุญแจ​	爱哭鬼钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
พวงกุญแจลาบูบู้​	蓝牙钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
กิ๊บติดผม sanrio​	sanrio发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บซานริโอ้​	三丽鸥发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บติดผม​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บsanrio​	三丽鸥​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บติดผมน่ารักๆ​	可爱的发夹。​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บ sanrio​	sanrio发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
หูแมว แก๊งเลขไทย​	猫耳，泰国号码帮。​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
ที่คาดผม​	发圈​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บติดผม sanrio ของแท้​	正品sanrio发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
คุโรมิเพชรล้วน​	黑米纯钻石​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
โบว์ผูกผมสีชมพูไปโรงเรียน​	粉色发带蝴蝶结上学。​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
ที่คาดผมรูปเท้า​	脚长发带​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บหนีบผม​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บ​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊ฟ​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ๊บติดผมน่ารัก​	可爱的发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
กิ้บsanrioแท้​	正品sanrio发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
หูแมว​	猫耳朵​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
เวลเจ้าสาว​	准新娘​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
โบว์ติดผม​	头发蝴蝶结​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
ทอง​	金色的​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ไข่มุกลูกคุณหนู​	珍珠女士​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
คุโรมิเพชรล้วน​	黑米纯钻石​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ต่างหูเงินแท้​	纯银耳环​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ไข่มุกเมโล​	梅洛珍珠​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ทองแท้​	纯金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวนทอง​	金戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ชุด100กะรัต​	100克拉的裙子​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ลาบูบู้ อบทอง​	拉布，金色的。​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวนทองครึ่งสลึง​	半泰铢的金戒指。​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
หอยมุก​	珍珠贝壳​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ทอง1สลึง​	1泰铢黄金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
wisdomgold​	威斯敏斯特黄金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ชุดทองไหน​	哪个金装​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวนเงินแท้​	纯银戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวนครึ่งสลึง​	半响。​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ทองลายสรวิศ​	金色条纹​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ทองครึ่งสลึง​	半毛钱黄金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวนเพชรเสี่ยแป้ง​	粉钻石戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
แหวน1สลึง​	戒指1泰铢。​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​

​

• ♨️货架场-高潜力关键词​

（2024年6月）​

​

热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
ชาร์ม วิเวียน​	魅力薇薇安​	​
หมวกจอห์นเดียร์ของแท้​	正品约翰鹿帽​	​
หมวกรถไถ​	犁帽​	​
กิ๊บevit​	发夹evit​	​
กําไลแวนคลีฟยัยจุ้บ​	手链风扇夹子​	​
หมวกjohn deere​	约翰·迪尔帽​	​
หมวกคาวบอยplyfon​	plyfon牛仔帽​	​
กิ๊บติดผม sanrioน้องหมาคาบ​	狗狗发夹​	​
พระเครื่องวัดพุทไธศวรรย์สีรุ้ง​	彩虹普泰万佛牌​	​
นาฬิกาไทเท​	手表​	​
ตะขอสับช้างจิ๋ว​	微型斩象钩​	​
นาฬิกาผู้หญิง lyn​	LINE女士手表​	​
กิ๊บเทียน​	蜡烛发夹​	​
ozai พวงกุญแจ​	钥匙扣。​	​
แว่นรุ่นใบเฟิร์น​	蕨叶款眼镜​	​
นาฬิกา วิเวียน​	手表薇薇安​	​
แว่นแบบจีเซล ฟาโรส​	吉赛尔法罗眼镜​	​
หมวกขาวหมวกเขียว​	白色帽子绿色帽子​	​
ที่ปักผมเก็บผม​	发夹收纳头发。​	​
rolex cellini 18k​	劳力士塞利尼18k​	​
นาฬิกา rolex ของแท้​	正品劳力士手表​	​
พวงกุญแจบนบน​	钥匙扣上边​	​
ผ้าพันคอเวียดนาม​	越南围巾​	​
นาฬิกาโรเล็กซ์แท้​	真正的劳力士手表。​	​
ต่างหู diorใส่ไปเรียน​	迪奥耳环戴着去上课。​	​
นาฬิกา gocliyo​	手表gocliyo​	​
สร้อยคอswarovski เดือนเกิด​	施华洛世奇项链出生月份​	​
นาฬิกาฟรอมช่างของแท้​	手表是正品。​	​
guitar string bracelet​	吉他弦手镯​	​
ต่างหูโบอา​	宝儿耳环​	​

​

• ♨️货架场-飙升热搜词​

（2024年6月）​

​

飙升热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
กิ๊บติดผม sanrio​	sanrio发夹​	​
โบว์ชมพูนักเรียน บัว​	蝴蝶结粉色学生莲花​	​
หมวกคาวบอยสีชมพู plyfon​	粉色牛仔帽plyfon​	​
โบว์ชมพูนักเรียน พี่บัว​	蝴蝶结粉色学生布阿​	​
พวงกุญแจ crybaby​	爱哭鬼钥匙扣​	​
หมวกเห็ดผู้หญิง​	女士蘑菇帽​	​
พวงกุญแจอเมซอน สีรุ้ง​	彩虹色亚马逊钥匙扣​	​
โบว์ผูกนักเรียนสีชมพู​	粉色学生领结​	​
กิ๊บ sanrio​	sanrio发夹​	​
เข็มขัดซุปเปอร์ม้ากลับ​	腰带超马背​	​
หมวกไม่มีคลื่น​	帽子没有波浪​	​
หมวกโหนกระแสไม่มีคลื่น​	节点帽，电流没有波。​	​
สร้อยเชอร์รี่​	樱桃项链​	​
หูแมว แก๊งเลขไทย​	猫耳，泰国号码帮。​	​
กิ๊บซานริโอ้​	三丽鸥发夹​	​
พวงกุญแจหมีเนย butterbear​	黄油熊钥匙扣​	​
คุโรมิเพชรล้วน​	黑米纯钻石​	​
rolex cellini 18k yellow gold ราคา​	劳力士塞利尼18k黄金​	​
โบว์ผูกนักเรียนพี่บัว​	学生蝴蝶结领带​	​
โฟโต้ 2แว่น​	2个眼镜的照片​	​
ที่คาดผมรูปเท้า​	脚长发带​	​
หมวกคาวบอยplyfon​	plyfon牛仔帽​	​
หมวกคาวบอยเอวหวาน​	高腰牛仔帽​	​
นาฬิกาข้อมือ casio​	表壳手表​	​
โบว์ผูกผมสีชมพูไปโรงเรียน​	粉色发带蝴蝶结上学。​	​
เข็มกลัดประจําตระกูล อาโป​	阿宝家族的胸针。​	​
วิกหัวไก่​	鸡头假发​	​
หมวกคิง king​	国王帽​	​
แหวนปราบมาร​	降魔戒指​	​
พวงกุญแจหมีเนย butterbear ของแท้​	正品黄油熊钥匙扣​	​

​

🏅内容场-话题度​

短视频可以多看看同类爆品的hashtag，想要发布的内容可以先在平台搜索，相应关键词延伸哪些hashtag参与人数多。可以参考以下方式在商家中心学习爆品直播、短视频。​

​

直播/短视频爆款​
​

​

🏆站内showcase​

供参考​

​

选品建议：​

关注国内外平台爆品，结合当地市场考察的热销品做主推​

内容建议：​

突出产品特点，用“暴力直接”的展现方式呈现​

​

近期热点趋势​

by“https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en”，可以查询TikTok近期热门hashtag​

​

泰国：​

​

​

​

越南市场​

越南市场​

平均客单：时尚配件$2~$10；珠宝商品及衍生品：$10~$25（*仅供参考）​

消费者群体：14-25岁为主，年轻女白领多（*外部洞察，仅供参考）​

风格偏好：日韩ins风为主，中性风也有较大市场​

类目偏好：墨镜，手表，帽子，发夹​

商品打法：​

1. 货架场上新配合短视频投流；低价非标饰品、发饰需特别注重短视频素材量；​

2. 女士手表偏好头达大场直播。​

高需求货盘类型​

时尚配件标品​

主流高需求货盘标品以眼镜和手表为主，消费者女性比例更高。​

女士眼镜主要是无框大镜片欧美款墨镜细框架学院风框架眼镜，复古粗框潮流款墨镜趋势好。​

手表货盘在越南需求量很高。女士手表偏好优雅风，主要消费者为22~30白领女性。可选择多水钻、小表盘、皮质表带。男士手表运动风和商务风均有需求。越南市场对手表价格接受度高（~25 usd），可上架手表礼盒提高客单，配合垂达直播间投流出单效果佳。​

目前TikTok Shop在时尚配件标品中，商家可适当增加潮流款复古粗框墨镜（椭圆镜片）的供给。​

​

​

关键词​	一级类目​	二级类目​	三级类目​	图片展示​
无框/欧美/大镜片/女士​	Fashion Accessories​ ​	Eyewear​	Sunglasses​ ​	​ ​ ​
细框架眼镜/学生感​	Fashion Accessories​ ​	Eyewear​	Frames & Glasses​	​ ​ ​
优雅/水钻/皮质表带​	Fashion Accessories​	Watches & Accessories​	Women’s Watches​	​ ​ ​

​

时尚配件非标品​

主流高需求货盘非标品以饰品、发饰、帽子为主；可按照风格大致划分为日韩ins风、中性风、Y2K女团风三类。​

风格偏好上以日韩ins风为主，偏好简约优雅，或甜美淑女风非标产品，重点关注水钻、珍珠、蕾丝等元素。此外，以银色素链、十字架元素为主的中性风饰品在男女消费者中也有不错市场。​

目前TikTok Shop上的时尚配件非标品商家，可以在日韩ins风的相关元素里进一步挖掘产品。​

​

风格​	风格关键词​	一级类目​	二级类目​	三级类目​	产品类型​	图片展示​
Y2K女团风​	彩色/毛绒感/五角星/爱心​	Fashion Accessories​ ​	Hair Accessories​	Hair Clips & Hair​	刘海夹/抓夹​ ​	​ ​ ​ ​
日韩ins风​ ​	简约/银色/珍珠/锆石​	Fashion Accessories​ ​	Costume Jewelry & Accessories​	Rings/Necklaces/Bracelets & Bangles​	​	​ ​ ​ ​
​	甜美/淑女/蕾丝/波点​ ​	Fashion Accessories​ ​	Hair Accessories​	Hairbands & Scrunchies​	大肠发圈/三角巾/发带​ ​	​ ​ ​ ​
​	水钻/花卉元素/复古​	Fashion Accessories​ ​	Hair Accessories​	Hair Clips & Hair Pins/Headbands​	鲨鱼夹/复古丝巾/发带​ ​	​ ​ ​ ​
​	优雅/度假​	Fashion Accessories​ ​	Clothes Accessories​	Hats/Scarves & Shawls​ ​	沙滩帽/披肩​ ​	​ ​ ​ ​
中性风​	银色/钛钢/十字架​ ​	Fashion Accessories​ ​	Costume Jewelry & Accessories​	Rings/Necklaces/Bracelets & Bangles​	素链​ ​	​ ​ ​ ​
​	韩风/遮阳​	Fashion Accessories​ ​	Clothes Accessories​	Hats​ ​	棒球帽/鸭舌帽​ ​	​ ​ ​ ​

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珠宝商品及衍生品​

玉石产品较受欢迎。​

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关键词​	一级类目​	二级类目​	三级类目​	图片展示​
玉镯​	Jewelry Accessories & Derivatives​	Jade​ ​	Semi-finished Jade​ ​	​ ​ ​

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货架+内容场营销方向​

关键词工具：https://seller.tiktokglobalshop.com/university/essay?knowledge_id=8978575923709698&role=1&course_type=1&from=search&identity=1​

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• ♨️货架场-热搜关键词​

（2024年6月）​

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热搜词​	翻译​	图片-建议商家自己去前台搜感悟​	一级类目​	二级类目​
tóc giả​	假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả nữ​	女性假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tép wig​	假发虾​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả đội nguyên đầu​	全头假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
dược sĩ tiến văng tóc giả​	药剂师博士沙发假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
đuôi giả rút ra chảy sữa​	假尾巴​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
dây kim tuyến nối tóc​	头发用金属丝连接​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả nam​	男士假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc mái giả​	假刘海​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
đuôi giả tự vẫy​	假尾巴自舞。​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
sợi kim tuyến nối tóc​	金属纤维接发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả cho bé gái​	女孩假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
ngoặm​	啃​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
kim tuyến nối tóc​	金属发夹​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả sóng hoa hậu​	波浪小姐假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả nguyên đầu​	全头假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả nối light sợi nhỏ​	假发连接器超细纤维灯​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả mullet wolf cut​	乌鱼狼剪假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc kẹp phím​	发夹钥匙扣​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
tóc giả nguyên đầu dệt kim​	针织全头假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
lụa kem​	奶油丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
silk lụa​	丝绸莱卡​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vải thun may đồ bộ​	氨纶服装面料​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa latin cao cấp​	高级拉丁丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
cotton khô​	干棉​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
milk cotton 50g và 125g​	牛奶棉50克和125克​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa tơ tằm​	丝绸丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa thái tuấn​	泰国丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa tơ tằm cao cấp​	高级丝绸丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vải cotton lạnh​	冷棉面料​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa latin​	拉丁丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
milk cotton mác xanh​	牛奶棉绿色标签​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vải cotton khô​	干棉面料​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa mango​	芒果丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa 2ce​	丝绸2ce​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa silk​	莱哈丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
sợi satin​	缎子纱​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vải thun cotton​	棉氨纶面料​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lụa satin cao cấp​	高级缎面丝绸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
chất cotton khô​	干棉面料​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vòng safety pin​	安全电池环​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mũ burberry​	巴宝莉帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
khẩu trang chống uv​	防紫外线口罩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mũ lưỡi trai​	棒球帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
thắt lưng nam​	男士腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mũ dsquared2​	dsquared2帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
nón sơn​	油漆帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mũ lưỡi trai nam​	男士帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cưng nón​	亲爱的帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
găng tay chống nắng​	防晒手套​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
khăn choàng vai​	披肩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
bịt mặt ninja nữ​	女性忍者面罩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
khăn quàng đỏ​	红色围巾​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mũ​	帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
nón lưỡi trai​	帽子帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
safety pin​	安全pin​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
nón burberry​	巴宝莉帽子​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
khẩu trang chống tia uv​	防紫外线口罩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
safety pins​	安全销​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
bao tay ngón​	手套​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
gọng kính oval​	椭圆形镜框​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt mèo​	猫眼眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính oval​	椭圆形眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
bayonetta eyeglass​	刺刀眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt nam​	男士眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
shizuka kính​	静香眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
hệ thống làm mát kính viễn vọng​	望远镜冷却系统​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt đẹp cho nữ​	漂亮的女性眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
mắt kính​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính oval vuông​	方形椭圆形玻璃​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính nhìn xuống dưới​	眼镜往下看。​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt nữ​	女士眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính đi biển​	沙滩眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính cận​	近视眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính mắt pigme​	小猪眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính râm​	墨镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
optifine kính liền​	Optifine隐形眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
kính xoay 360 độ​	360度旋转玻璃​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
đồng hồ nam​	男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ của negav​	Negav的手表。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ đeo tay nữ​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ​	手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ nữ​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
negav đồng hồ​	手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ hanboro 9029​	Hanboro 9029手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ nam đẹp​	漂亮的男士手表。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đông hồ​	东湖​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ sai bơ wat​	手表发错了。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ tân meme​	新迷因手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ điện tử​	电子手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ hanboro chính hãng​	Hanboro手表是正品吗?​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ kokomi​	Kokomi手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ hublot nam chính hãng lộ cơ p2​	宇宝手表男士正品路p2​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ casio​	卡西欧手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ cơ cho nam​	男士机械表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ nữ sang chảnh​	漂亮的女士手表。​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ rolex nam​	劳力士男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
đồng hồ richard mille 6501​	理查德·米勒手表6501​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
trang sức army​	军队珠宝​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
dây chuyền mỹ ký​	美国项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
promise ring​	承诺戒指​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng tay nữ​	女士手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng tay safety pin​	手环安全电池​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
titan mặt ngựa​	钛马脸​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng van cleef​	环形阀​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng tay​	手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng cổ safety pin​	项链安全电池​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
nhẫn puzzle ring anh khoai tây​	马铃薯英语拼图戒指​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
dây chuyền nữ​	女士项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
dây chuyền aluminium​	铝线​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
móc khoá​	钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
lắc tay nữ​	女性手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
khuyên tai nam​	男士耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
thiên kim dây chuyền​	天金链子​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
vòng tay pandora​	潘多拉手链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
1 dây oresol​	1根oresol。​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
dây chuyền nam​	男士项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
dây chuyền của thiên kim​	天堂的项链。​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
kẹp kim loại​	金属夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp hoa sứ​	瓷花夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
bùa tóc đanh​	头发护身符​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc xinh cho nữ​	漂亮的女性发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
scrunchies​	发圈​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp nhựa dẻo​	塑料夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp hoa sứ khổng lồ​	巨型瓷花夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc càng cua​	螃蟹发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc kim loại​	金属发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp vỏ sò​	贝壳夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc hoa sứ​	瓷花发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc vô tri​	愚蠢的发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp hoa sứ đuôi ngựa đeo kính tròn​	带圆形眼镜的马尾瓷花夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
bông trần bờm​	裸棉​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
set kẹp tóc​	发夹套装​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp tóc của gura​	古拉的发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
kẹp càng cua​	螃蟹夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
vương miện sóng biếc​	蓝色波浪皇冠​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
bờm ngựa​	马的头发​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
trang sức bạc amy​	艾米银首饰​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
trang sức bạc army​	陆军银首饰​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
titan vàng​	钛金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
nhẫn bạc nữ​	女士银戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
nhẫn bạc cặp đôi​	情侣银戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
hốc thạch anh tím​	紫水晶洞​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
dây chuyền bạc nữ​	女士银链​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
locket gold​	吊坠金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
ngọc trai tự nhiên​	天然珍珠​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
nhẫn bạc nam​	男士银戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
lắc tay bạc nữ​	女士银手镯​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
trang sức bạc lễ hồ​	湖边银首饰​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
vòng ngọc không trao tay​	珍珠戒指不洗手​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
vòng ngọc​	珍珠戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
lắc tay bạc ý​	银手镯。​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
trang sức bạc​	银首饰​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
dây chuyền bạc​	银项链​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
lắc bạc cỏ 4 lá​	摇银草4叶​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
nhẫn nữ vàng 18k​	18k金女士戒指​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
lắc tay vàng nữ 18k​	女士金手镯18k​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​

​

• ♨️货架场-高潜力关键词​

（2024年7月）​

​

热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
kẹp tóc đánh dấu chủ quyền p2​	发夹标记主权p2​	​
vòng tay nhắc nhở 44​	手镯提示44。​	​
vương miện mut 2024​	皇冠穆特2024​	​
kẹp tóc đánh dấu chủ quyền p2 của nhi​	标志着儿科P2主权的发夹​	​
đồng 7li​	7li铜​	​
chiếc đồng hồ p4​	P4手表。​	​
trâm cài tóc nanami​	Nanami发夹​	​
vương miện hoa sen​	莲花皇冠​	​
turboflex glasses​	涡轮弹性眼镜​	​
tấn xê kô dây chuyền tâm luxury​	豪华心形吊坠​	​
vải lenci thái tuấn​	泰国lenci面料​	​
móc khoá ghi âm luffy​	luffy录音钥匙扣​	​
vòng tay vĩnh cửu hải phòng​	海防永恒手镯​	​
mắt kính 7 đá​	7石眼镜​	​
len thun sợi mút​	羊毛氨纶纱​	​
nhẫn hoa sen của long pearl​	长珍珠的莲花戒指​	​
chiquita nhẫn​	奇基塔戒指​	​
thiên kim dây chuyền​	天金链子​	​
móc khoá nfc in hình​	打印NFC钥匙链​	​
nón hình trùm​	兜帽帽​	​
anya accessories bông tai​	anya配件bông Thai​	​
ốc tiêu trang sức nhật​	日本珠宝胡椒螺丝​	​
vương miện có thể xoay​	皇冠可以旋转。​	​
móc khoá labubu secret lisa sít rịt​	关键字labubusecret丽莎害羞的​	​
vòng tay hermes chính hãng​	真正的爱马仕手镯​	​
khuyên tai của pangbowen​	帮宝文的耳环​	​
kẹp tóc lego​	乐高发夹​	​
nhẫn và dây chuyền t1​	T1戒指和项链​	​
nhẫn cầu hôn pnj​	pnj求婚戒指​	​
mũ nam burberry​	巴宝莉男士帽子​	​

​

• ♨️货架场-飙升热搜词​

（2024年6月）​

​

飙升热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
vòng safety pin​	安全电池环​	​
trang sức army​	军队珠宝​	​
dây chuyền mỹ ký​	美国项链​	​
kẹp kim loại​	金属夹​	​
promise ring​	承诺戒指​	​
mũ burberry​	巴宝莉帽子​	​
gọng kính oval​	椭圆形镜框​	​
đồng hồ của negav​	Negav的手表。​	​
nhẫn puzzle ring anh khoai tây​	马铃薯英语拼图戒指​	​
vòng tay safety pin​	手环安全电池​	​
thiên kim dây chuyền​	天金链子​	​
đồng hồ hanboro 9029​	Hanboro 9029手表​	​
1 dây oresol​	1根oresol。​	​
dây chuyền của thiên kim​	天堂的项链。​	​
kính oval​	椭圆形眼镜​	​
dây chuyền aluminium​	铝线​	​
hệ thống làm mát kính viễn vọng​	望远镜冷却系统​	​
shizuka kính​	静香眼镜​	​
bayonetta eyeglass​	刺刀眼镜​	​
kẹp nhựa dẻo​	塑料夹​	​
bịt mặt ninja nữ​	女性忍者面罩​	​
skullpanda có nhẫn cầu hôn​	骷髅熊猫有求婚戒指​	​
nhẫn puzzle ring​	拼图戒指​	​
nhẫn của zhenya​	珍雅的戒指​	​
hạt tiêu đính chính​	纠错胡椒​	​
đồng hồ sai bơ wat​	手表发错了。​	​
khăn choàng vai​	披肩​	​
chiếc nhẫn của zhenya​	珍雅的戒指。​	​
cưng nón​	亲爱的帽子​	​
negav đồng hồ​	手表​	​

​

🏅内容场-话题度​

短视频可以多看看同类爆品的hashtag，想要发布的内容可以先在平台搜索，相应关键词延伸哪些hashtag参与人数多。可以参考以下方式在商家中心学习爆品直播、短视频。​

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直播/短视频爆款​
​

​

近期热点趋势 ​

by“https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en”，可以查询TikTok近期热门hashtag​

​

越南：​

​

​

​

​

菲律宾市场​

菲律宾市场​

平均客单：时尚配件$2~$6；珠宝商品及衍生品：$20~$40（*仅供参考）​

消费者群体：26-35岁，男女消费者比例相对平均（*外部洞察，仅供参考）​

风格偏好：欧美轻奢风，休闲风​

类目偏好：墨镜，男士手表，饰品​

商品打法：​

1. 货架场上新配合短视频投流；墨镜及框架眼镜需特别注重短视频素材量；​

2. 手表、饰品自播商家爆发好。​

高需求货盘类型​

时尚配件标品​

主流高需求货盘标品以墨镜、男女手表和假发为主。​

女士墨镜偏好细框架欧美大镜片款，变色功能也是一大卖点；男士墨镜偏好运动风的功能性墨镜，可参考骑行墨镜、滑雪镜的外观进行选品，重视放UV功能，偏好深色反光镜片。​

女士手表中，金色简约款较受欢迎，商家可以选择小表盘、表带有时装设计感的款式；男士手表中，偏好商务精英风、金属表带的机械表。​

菲律宾的假发需求也很高，偏好长直发或长波浪卷发产品，颜色以棕色、深亚麻色等欧美感强的颜色最优。​

目前TikTok Shop上假发类产品多为欧美风全头假发，可以同时挖掘假刘海、假挑染发片等产品。​

​

关键词​	一级类目​	二级类目​	三级类目​	图片展示​
细框架/欧美/大镜片/透色​	Fashion Accessories​ ​	Eyewear​	Sunglasses​	​ ​ ​ ​
运动功能/防UV​	Fashion Accessories​ ​	Eyewear​	Sunglasses​ ​	​ ​ ​ ​
轻奢/简约/金色/银色/时装表​	Fashion Accessories​ ​	Watches & Accessories​	Women’s Watches​	​ ​ ​ ​
机械表/精英感/金属表带​	Fashion Accessories​ ​	Watches & Accessories​	Men’s Watches​	​ ​ ​ ​
欧美大波浪卷发/长直发/假发片​	Fashion Accessories​	Hair Extensions & Wigs​	Synthetic Full Machine Wigs​ ​	​ ​ ​ ​

​

时尚配件非标品​

主流高需求货盘非标品以饰品、帽子为主；饰品多为欧美轻奢风，帽子等服配偏好休闲风、街头风。​

TikTok Shop商家可按照风格进一步挖掘细分类目的货盘，饰品上也可通过打造戒指、项链等套组产品，提高笔单价。​

​

风格​	风格关键词​	一级类目​	二级类目​	三级类目​	产品类型​	图片展示​
欧美轻奢风​	金色/银色/极简/字母吊牌​	Fashion Accessories​ ​	Costume Jewelry & Accessories​	Necklaces/Bracelets & Bangles/Earrings​	字母链/圆形耳环/首饰套组​	​ ​ ​ ​
休闲风​	字母印花​	Fashion Accessories​	Clothes Accessories​	Hats​	棒球帽/冷线帽​ ​	​ ​ ​ ​

​

珠宝商品及衍生品​

人造宝石，如莫桑饰品，各类水晶及玉石在菲律宾都有相对不错的表现​

​

关键词​	一级类目​	二级类目​	三级类目​	图片展示​
莫桑​	Jewelry Accessories & Derivatives​	Artificial Gemstones​	Artificial Gemstone Rings​	​ ​ ​
水晶手串/项链​ ​	Jewelry Accessories & Derivatives​	Natural Crystal/​ Non-natural Crystal​	​	​ ​ ​

​

​

货架+内容场营销方向 ​

关键词工具：https://seller.tiktokglobalshop.com/university/essay?knowledge_id=8978575923709698&role=1&course_type=1&from=search&identity=1​

​

• ♨️货架场-热搜关键词​

（2024年6月）​

​

热搜词​	翻译​	图片-建议商家自己去平台搜感悟​	一级类目​	二级类目​
2 part wigs deng​	2部分假发邓​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
wig hair for women​	女性假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hair styler for girl​	女孩发型师​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
wig​	假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hair extension​	毛发延伸​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
swan wig bridgerton​	天鹅假发布里奇顿​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
blanca’s wig​	Blanca的假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
queen carlotta swan wig​	卡洛塔王后天鹅假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
shine line hair​	亮色头发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
long wig hair​	长假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
fhukirat pink wig​	Fhukirat粉色假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
2 part wigs​	2部分假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hair extensions​	接发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
queen chalottie swan wig​	女王chalottie天鹅假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
fake bangs​	假刘海​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hair extensions clip​	接发夹​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
paper wigs​	纸假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hanni short hair wig​	汉尼短发假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
ibuki wig with pad​	ibuki带垫假发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
hair extensions long hair​	接发长发​	​	Fashion Accessories 时尚配饰​	Hair Extensions & Wigs 假发​
cornrows​	发辫​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
silk press​	丝绸印刷机​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
fluffy hair​	蓬松的头发​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
lace​	蕾丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
malong original makapal​	马龙原始马卡帕尔​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
batik batik​	蜡染​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
handmade lace​	手工花边​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
batik batik sa katawan​	身体上的斑点​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
loose lace​	松散花边​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
fiber fill​	纤维填充​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
satin​	缎面​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
satin silk fabric​	缎面真丝织物​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
messy bun maker​	凌乱的发髻机​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
purple lace​	紫色蕾丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
ribbon lace​	丝带花边​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
batik carbon fiber​	蜡染碳纤维​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
leather paint​	皮革漆​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
vegan leather​	纯素皮革​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
premium lace​	优质蕾丝​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
leather sticker​	皮革贴纸​	​	Fashion Accessories 时尚配饰​	Dressmaking Fabrics 服装布料​
keroppi graduation cap​	Keroppi毕业帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cap for men​	男帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cap​	上限​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cornrows africa​	cornrows非洲​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
face mask​	口罩​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
waistband tuck​	腰带收拢​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
black tie​	黑领带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
beanie​	针织帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cap for women​	女帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
belt for women​	妇女腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
belt for men​	男士腰带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
habibi head scarf​	哈比比头巾​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
belt​	皮带​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
mask na bungi​	面具和布吉​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
cup for men​	男士杯​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
little prince hat​	小王子帽​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
lectors pin​	Lectorpin​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
handkerchief​	手帕​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
triangle bandana​	三角头巾​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
criza nylon​	薄纱尼龙​	​	Fashion Accessories 时尚配饰​	Clothes Accessories 服饰配件​
anti radiation eyeglass​	防辐射眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
glasses​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
eyeglasses​	眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
zoozoo salamin​	动物园鲑鱼​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
mirror lens glasses girl​	镜面镜片眼镜女孩​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
shades for men​	男士墨镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
rayban sunglass sheena​	人造丝太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
sunglasses for women​	女式太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
eyeglasses for women​	女性眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
sunglasses for men​	男士太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
shades​	色调​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
shades for women​	女性墨镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
sunglasses​	太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
photochromic eyeglasses​	光致变色眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
katy perry kim k sunglass original​	凯蒂佩里金k太阳镜原版​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
anti radiation eyeglasses​	防辐射眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
lazy glasses​	懒眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
katy perry kim k sunglass​	凯蒂佩里金k太阳镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
eyeglass for men​	男士眼镜​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
verina glass​	维瑞纳玻璃​	​	Fashion Accessories 时尚配饰​	Eyewear 眼镜​
watch for women​	注意妇女​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
watch for men​	注意男人​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
watch​	观看​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
analog watch​	模拟表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
relo for women​	relo为妇女​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
relo for men​	男装雷洛​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
relo​	雷洛​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
richard mille rm035​	理查德米勒rm035​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
rapstar flow g​	rapstar流量g​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
minimalist watch​	简约手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
casio watch for women​	卡西欧女表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
casio watch for men​	卡西欧男士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
minimalist small watch​	简约小表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
couple watch​	夫妇手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
ap patek philippe watch​	ap百达翡丽手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
green sapphire watch​	绿蓝宝石腕表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
relo waterproof men​	relo防水男士​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
watch waterproof men​	手表防水男士​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
watches for women​	女士手表​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
rolex watch men​	劳力士手表男​	​	Fashion Accessories 时尚配饰​	Watches & Accessories 手表及配件​
hushshults​	灌木丛​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
necklace for women​	女士项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
bracelet​	手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
necklace​	项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
earrings for women​	女式耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
earrings​	耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
blade necklace​	刀片项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
necklace for men​	男士项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
earrings for men​	男士耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
couple bracelet​	情侣手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
bracelet for women​	女式手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
keychain​	钥匙扣​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
potara earring​	Potara耳环​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
crowns for teeth​	牙冠​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
cross necklace​	十字架项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
nose clip​	鼻夹​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
bini bracelet​	比尼手镯​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
1 peso items sa TikTok Shop​	1比索物品saTikTok店​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
ring​	戒指​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
safety pin necklaces​	安全pin项链​	​	Fashion Accessories 时尚配饰​	Costume Jewelry & Accessories 平价饰品​
headband​	头带​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
headband salamin​	头带沙拉明​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
headbands for women​	女式头带​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clip for girls​	女孩发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
clips for hair​	头发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
salamin na headband​	玻璃发箍​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clip​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
ribbon hair clip​	丝带发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
bangs hair clip paye galang​	刘海发夹paye galang​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
flower hair clip​	花发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
clamp for hair​	夹头发​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
headband na salamin​	发箍玻璃​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clamps​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clips​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
veil​	面纱​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
vanellope hair clip​	香草发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
headband for women​	女式头带​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clip bundle set​	发夹束套装​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair pin​	头发pin​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
hair clamp​	发夹​	​	Fashion Accessories 时尚配饰​	Hair Accessories 发饰​
mjm jewelry gold​	mjm珠宝金​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
perlas live now​	佩拉斯现在生活​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
gold jewelry for girl art 2​	女孩艺术黄金首饰2​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
gold 18k pawnable​	黄金18k当铺​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
pearl earrings​	珍珠耳环​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
pearl necklace​	珍珠项链​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
marigold jewelry live​	万寿菊珠宝现场​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
silver 925 original​	银925原件​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
aventurine​	海绵石​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
clarisse18ksaudigold​	clarisse18ksaudigold​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
silver necklace​	银项链​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
gold live selling​	黄金现场销售​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
18k saudi gold pawnable​	18k沙特黄金典当品​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
original gold necklace​	原装金项链​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
mr beast gold bar​	野兽先生金条​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
pearl earring​	珍珠耳环​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
black tourmaline​	黑电气石​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
perlas live​	佩拉斯住​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
silver earrings​	银耳环​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​
paye galang crystal kayak​	Paye Galang水晶皮艇​	​	Jewelry Accessories & Derivatives珠宝及其衍生品​	​

​

• ♨️货架场-高潜力关键词​

（2024年6月）​

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热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
casio vintage watch​	卡西欧复古手表​	​
quiapo glasses​	夸波眼镜​	​
coquette keychain for bag​	包包coquette钥匙扣​	​
colet cap​	科利特帽​	​
via and arkin bracelet​	via和arkin手镯​	​
chrome hearts eyeglass​	铬心眼镜​	​
forest fairy hair flower accessories​	森林仙女发花配件​	​
ongpin jewelry anniversary 2023​	红品珠宝2023周年庆​	​
cabeza bracelet original​	Cabeza手链原件​	​
viarkin bracelet​	Viarkin手镯​	​
jade pendant necklace in two children​	两个孩子的翡翠吊坠项链​	​
jbl soundgear frames​	jbl声音设备框架​	​
relo na hindi kumukupas​	永不褪色的手表​	​
necklace bini​	项链比尼​	​
pinky ring for women​	女士小指戒指​	​
volleyball hair clips​	排球发夹​	​
bini inspired necklace​	比尼灵感项链​	​
anxiety bracelet safety pin​	焦虑手环安全pin​	​
darry rings​	达里戒指​	​
melanie wig​	梅兰妮假发​	​
chukchak hair clip​	chukchak发夹​	​
bulgari necklace​	宝格丽项链​	​
cam cat ears​	凸轮猫耳朵​	​
polarized sunglass alligator​	偏光太阳镜鳄鱼​	​
cowboy hard hat​	牛仔安全帽​	​
rico yan necklace​	理光项链​	​
boojayna necklace​	boojayna项链​	​
keychain camera polaroid​	钥匙扣相机拍立得​	​
non faded jewelry set​	不褪色珠宝套装​	​
van cleef bracelet for men​	Van cleef男士手链​	​

​

• ♨️货架场-飙升热搜词​

（2024年6月）​

​

飙升热搜词​	机器翻译​	建议商家自行在TikTok里搜索一下​
hushshults​	灌木丛​	​
keroppi graduation cap​	Keroppi毕业帽​	​
mirror lens glasses girl​	镜面镜片眼镜女孩​	​
cornrows africa​	cornrows非洲​	​
potara earring​	Potara耳环​	​
2 part wigs deng​	2部分假发邓​	​
rayban sunglass sheena​	人造丝太阳镜​	​
blade necklace​	刀片项链​	​
headband salamin​	头带沙拉明​	​
crowns for teeth​	牙冠​	​
bangs hair clip paye galang​	刘海发夹paye galang​	​
mask na bungi​	面具和布吉​	​
black tie​	黑领带​	​
richard mille rm035​	理查德米勒rm035​	​
1 peso items sa TikTok Shop​	1比索物品saTikTok店​	​
bvlgari serpenti necklace​	宝格丽蛇纹项链​	​
hair styler for girl​	女孩发型师​	​
lectors pin​	Lectorpin​	​
vanellope hair clip​	香草发夹​	​
mirror glasses girl​	镜面眼镜女孩​	​
verina glass​	维瑞纳玻璃​	​
swan wig bridgerton​	天鹅假发布里奇顿​	​
mother and 2 daughter necklace​	母女项链​	​
little prince hat​	小王子帽​	​
criza nylon​	薄纱尼龙​	​
angela mae evangelista necklace​	Angela mae evangelista项链​	​
sheena sunglasses​	Sheena太阳镜​	​
polarized glasses ocean​	偏光眼镜海洋​	​
eccedentesiast necklace​	eccedentesiast项链​	​
triangle bandana​	三角头巾​	​

​

🏅内容场-话题度​

短视频可以多看看同类爆品的hashtag，想要发布的内容可以先在平台搜索，相应关键词延伸哪些hashtag参与人数多。可以参考以下方式在商家中心学习爆品直播、短视频。​

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直播/短视频爆款​
​

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🏆站内showcase【Moxbos】​

供参考​

一、选品策略​

1. 市场调研：通过分析市场趋势、消费者需求和竞争对手情况，确定哪些产品在市场上有较大的潜力。我们使用的是tabcut fastmoss、以及电商平台的热销榜单来获取这些信息。​

2. 消费者反馈：利用消费者评论和反馈来了解产品的优缺点，并根据这些反馈来调整和优化产品。​

3. 供应链和成本分析：确保选择的产品在供应链上是可行的，并且成本合理，能够保证一定的利润空间。​

4. 独特性和差异化：选择具有独特卖点或功能的产品，以区别于市场上的其他竞争对手。例如，我们的蓝光阻隔变色眼镜不仅具有蓝光阻隔功能，还能根据光线强度自动变色，且设计上非常轻便时尚。​

二、内容制作​

1. 受众分析：确定目标受众是谁，并针对他们的兴趣和需求来制作内容。例如，我们的目标受众是经常使用电子设备的年轻人和办公族，因此内容多集中在眼镜如何保护眼睛健康、提升工作效率等方面。​

2. 故事化叙述：通过讲述用户使用产品的故事或场景，让观众更容易产生共鸣。​

3. 高质量视觉内容：确保视频和图片的质量高，吸引眼球。​

近期热点趋势​

by“https://ads.tiktok.com/business/creativecenter/inspiration/popular/hashtag/pc/en”，可以查询TikTok近期热门hashtag​

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选品榜单 bi-weekly ​

1. 配饰选品货盘​

2. 跨境爆品​

Fashion ACC 各国爆品货盘​

2. 跨境飙升新品​

Fashion ACC各国新品货盘​

3. 跨境潜力产品​

Fashion ACC本本热销​

2. 珠宝选品货盘​

3. 跨境爆品​

Jewelry Accessories & Derivatives爆品货盘​

2. 跨境飙升新品​

Jewelry Accessories & Derivatives新品货盘​

3. 跨境潜力产品​

Jewelry Accessories & Derivatives Local热销​